Asks how Meta platforms stack up against TikTok and Pinterest in social media landscape
Diane King Hall
Landon Swan
Meta has two views: user visits and ad site visits. TikTok growing strongly at +33% YoY, Instagram +11% carrying Meta, Facebook declining -4%
Landon Swan
Ad spending data shows Facebook +21% YoY for ad site visits, Reddit +600% but from small base, Meta commands 40% market share vs Google's 45%
Landon Swan
Meta with 27 PE ratio is fairly valued after sell-off, possibly undervalued given ad spend growth +21% and Instagram user growth +11%
Notes Meta improved guidance, strong user metrics, and asks if current price discrepancy presents buying opportunity
Tom White
Landon Swan
Confirms Meta not struggling fundamentally, recent sell-off unjustified by data showing ad spend +21% and Instagram +11% growth
Notes Wedbush added Meta to best ideas list with compelling risk-reward and asks about TikTok vs Instagram growth comparison as risk factor
Diane King Hall
Landon Swan
TikTok growing at +33% vs Instagram +11% is biggest yellow flag for Meta investors due to platform similarity